Stuart Halls Reception Theory - The Readings

• Dominant reading:

The audience decodes the message exactly as the producer intended, thereby suggesting that they share the same cultural and ideological positions.

•  Negotiated Reading:

The audience understands the meaning and the connotations of the messages of the producer but you need to adapt them to fit with your own beliefs.

• Oppositional reading:

The audience rejects the producer's message despite understanding the denoted and connotative meanings.

audience understands the meaning and the connotations of the messages of the producer but you need to adapt them to fit with your own beliefs.