AS media 2021

  "Audiences are not concerned with where media texts come from." To what extent do you agree with this? I n the film industry the majority of the Audiences are not concerned with where the media text comes from. But there are still a few that are, so this statement can vary in the film industry. The film industry consists of many different film companies, Disney, Paramount, Columbia, Warners Bros and Universal Pictures being the big Conglomerates of the film industry. These Conglomerates then acquire the smaller film companies who are then called the subsidiaries. These Conglomerates are the Oligopolies of the film industry, Oligopolies being ‘a small number of conglomerates that have the monopoly in the film industry’.  Disney, being one of these conglomerates, is a good example of a film company who has to aid to the wants of certain audiences because a particular audience was concerned with the media text of certain films. This audience being the Chinese communist governm...

  In relation to the media area you have studied, discuss the way that audience consumption had changed over time: Audience Consumption in the film industry has changed drastically over the years. This has been led mostly by the Big Five. The Big Five are the big Conglomerates of the film industry, they are the ‘parent’ companies who control the film media industry. These Conglomerates also have Subsidiaries, who are the smaller film companies that are acquired (bought) by the bigger conglomerates. The Big Five consists of Disney, Universal Pictures, Paramount, Warners Bros and Columbia. They are the Oligopolies of the film industry, meaning they have dominance and a monopoly in the film industry. Disney holds 80 - 85% of the Box office, adding to their dominance in the film industry.  Over the years the way in which films have been distributed have changed, which has also led to the drastic change in Audience Consumption. Shirky’s end of audience theory states that Audience b...

WHY SO SERIOUS?  In the months leading up to the release of the Dark Knight an alternate reality game attracted more than Ten Million unique players to real time Gotham city. A city where the Joker left his mark on posters and bills and started building an army of henchman all over the world at comic-con players. All over the world comic-con players gathered around to take their first Orders from the Joker, working with players online they scavenged for clues.  They found their first clue typed out in the sky, it was a phone number: 800-395-9646. When they dialed that number there was a message that was left for them that said: If you want to be part of my crew your going to need to prove your up to the challenge. Players ran to the streets dressed as their leader (The Joker) and Gotham city began to creep out into the real world, building excitement and anticipation for the dark knight. All their efforts put together yet another piece of the puzzle. They were told to hit...

  Disney Film : Highest Grossing Movie films in 2018 - Domestically: Black Panther - $700 Million Avengers: Infinity War - $679 Million Incredibles 2 - $609 Million Antman and The Wasp  Solo: A Star wars Story  Ralph Breaks the Internet Mary Poppins Returns  2018 Studio Market Share: Buena Vista (Disney)  -  26.0% Warner Bros.               -  16.3% Universal                     -  14.9% Sony/Columbia           -   10.9% 20th Century Fox        -   9.1% The Above Films are all Disney that were the top Three, as well as being listed in the top 15. The second group is the Overall Studio Market Share and as you can see Disney is the top, not only the top by a little bit, but it top by  9.7% difference, which is over double the amount of the second highest. Over time Disney has grown ...

Essay Question: "Synergy and Cross-Media-Convergence are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area? In the film industry, the statement “synergy & cross media convergence are vital processes in the successful marketing of media products to audiences” applies to the way in which Film industries market their media products to different audiences. The Film industry consists of Conglomerates and Subsidiaries. Conglomerates being the parent companies and Subsidiaries the smaller companies that are acquired by the conglomerates. There are 5 main Conglomerates in the film industry, these are ‘The Big 5’. ‘The Big 5’ consists of Disney, Universal Pictures, Paramount, Warners Bros and Columbia. ‘The Big 5’ was Originally ‘The Big 6’ but in 2019 Disney Acquired Fox making it what it is today, ‘The Big5’. These Conglomerates are also the Oligopolies of the film in...

" Analyse how media institutions are using different platforms to engage with their audiences."   Media Institutions use different platforms to engage their audiences in many different ways. Media Ownership in the film industry consists of Conglomerates and Subsidiaries. Conglomerates being the 'parent' companies and Subsidiaries being the smaller companies that are acquired by the larger Conglomerate companies.  The major Conglomerate companies in the film industry consist of 'The Big Five', which was Originally named 'The Big Six' but in 2019 Disney acquired Fox, making it only 'The Big Five'. The Big Five include the following: Disney, Universal Pictures, Paramount, Warner's Bros and Columbia. These Conglomerates are the Oligopolies of Media, Oligopolies meaning 'A small number of Conglomerates that have the monopoly in the film industry'.  Media Institutions now days have Franchises, Movies that have Prequels and Sequels. The ad...

Dominant reading: The audience decodes the message exactly as the producer intended, thereby suggesting that they share the same cultural and ideological positions.   Negotiated Reading: The audience understands the meaning and the connotations of the messages of the producer but you need to adapt them to fit with your own beliefs. Oppositional reading: The audience rejects the  producer's message despite  understanding the denoted  and connotative meanings. audience understands the meaning and the connotations of the messages of the producer but you need to adapt them to fit with your own beliefs.

  What we did in the Shadows: Case Study Date of release: 19 January 2014 What was their budget: 1.6 million Cast: Natasia Demetriou  Matt Berry Kayvan Novak Harvey Guillen Beanie Feldstein Doug Jones Jake McDorman Veronika Slowikowska Craig Bobinson Anthony Atamanuik Gross Earning: 7 Million What they made on Opening Weekend: Opening Weekend = 83,555 ( 2.4% of total gross ) Who Directed the film: Two Directors: - Taika Waitit - Jemaine Clement Who Distributed the film:  MadMan Entertainment - New Zealand  ,  Paramount Pictures The Orchard - North America Context around the film: The new series closely follows the film’s premise of a group of socially awkward den of centuries-old vampires trying to adjust to modern city life. The justification for the TV version seems to be building more story, more jokes and sight gags, and more awkward clashes between vampires and humans — in short, more of everything fans have come to love about the film. Marketing Cam...

 Highest Grossing Movie films in 2018 - Domestically: Black Panther - $700 Million Avengers: Infinity War - $679 Million Incredibles 2 - $609 Million Antman and The Wasp  Solo: A Star wars Story  Ralph Breaks the Internet Mary Poppins Returns  2018 Studio Market Share: Buena Vista (Disney)  -  26.0% Warner Bros.               -  16.3% Universal                     -  14.9% Sony/Columbia           -   10.9% 20th Century Fox        -   9.1% The Above Films are all Disney that were the top Three, as well as being listed in the top 15. The second group is the Overall Studio Market Share and as you can see Disney is the top, not only the top by a little bit, but it top by  9.7% difference, which is over double the amount of the second highest. Over time Disney has grown drastically ove...