WHY SO SERIOUS? In the months leading up to the release of the Dark Knight an alternate reality game attracted more than Ten Million unique players to real time Gotham city. A city where the Joker left his mark on posters and bills and started building an army of henchman all over the world at comic-con players. All over the world comic-con players gathered around to take their first Orders from the Joker, working with players online they scavenged for clues. They found their first clue typed out in the sky, it was a phone number: 800-395-9646. When they dialed that number there was a message that was left for them that said: If you want to be part of my crew your going to need to prove your up to the challenge. Players ran to the streets dressed as their leader (The Joker) and Gotham city began to creep out into the real world, building excitement and anticipation for the dark knight. All their efforts put together yet another piece of the puzzle. They were told to hit...